With everything from your smartphone to your laptop to your TV upping the resolution to ridiculous levels, that 720p camera you’ve probably got embedded in your expensive laptop-looking at you, Apple-just won’t cut it anymore. Get a better webcam…īut even a better lighting setup can only take you so far if your webcam sucks-and chances are, it does. “There’s shadows in life, you know,” he adds. “Some people would really prefer that every shadow is filled in…but I think, personally, I find a portrait more interesting if there’s some shadowing and shape to it.” “It’s a matter of preference,” says Adam Lisagor, founder of video production company Sandwich, which makes commercials and other videos for companies like Slack, Starbucks, and Etsy, among others. If you really want to go all out, adding a backlight can illuminate your hair and shoulders, separating you from your background in a pleasing way.
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